Research and Statistical Analysis

The McKinley Group offers worldwide coverage to gather client feedback, public opinion, policy research, customer satisfaction, market intelligence, and brand awareness. We employ web, mail, telephone and in-person survey techniques. Our consultants have vast experience in designing questionnaires and conducting surveys in North America, South America, Asia, Africa, and Europe using local consultants to ensure cultural sensitivity and accurate translations.

Along with survey research, we also employ several qualitative methodologies to triangulate findings. Methods used include face-to-face interviews, focus groups, and observations.

We offer experienced statisticians for national and global sampling, comparative analysis, and other analytic tasks. We use statistical packages like SAS and SPPS for data analysis.

We work closely with clients to help them seek input from stakeholders and key constituencies to shape short-term and long-term strategies for corporations, departments, and agencies.